Sweetwater GearFest 2017 Draws Record Crowds and Sales The 2017 edition of music retailer Sweetwater’s GearFest trade show and festival was held this past June at the company’s corporate headquarters in Fort Wayne, Indiana. The event broke every attendance and sales record set by the festival since its launch in 2002, and featured manufacturers’ exhibits, clinics, demos, performances, and a musicians’ flea market. Special guests included Terry Bozzio and Omar Hakim, and drumsets owned by Bozzio and Eric Singer were on display. “One of the most exciting and humbling experiences I enjoy every year is personally greeting thousands of our customers at the front door as they arrive,” Sweetwater founder and president Chuck Surack says. “Their enthusiasm for Sweetwater and GearFest is astounding, and they really appreciate our incredible employees and their personal, caring, and welcoming interactions with each and every attendee.” Vic Firth Joins in Global Make Music Day Celebration […]

October 2017 Issue