Aided by his wife, his two sons, and some trusted employees with whom he doesn’t share a last name, Maxwell has seen his business evolve to include custom drum making and cymbal repurposing. And his responsibilities go beyond owning and operating the two shops and online business. Maxwell joined Craviotto drums as a partner in 2009 and has been “steering the ship,” as he puts it, since founder Johnny Craviotto’s passing in 2016. Maxwell has also managed the vintage collections of Joe Morello and Charlie Watts.

November 2017 Issue