by Russ Miller Last month we started our discussion of product endorsements with the equipment manufacturers. I encourage you to read through that article again to familiarize yourself with some of the terms we’re using this month. We’ve been joined by three of the top artist-relations directors in the drum industry: Joe Testa of Vic Firth, Joe Hibbs of Mapex, and Bob Terry of NFuzed. If you’re wondering whether you’re in a position to have an endorsement, in all honesty you’re probably not. Testa comments on this: “Focus on your playing and the music. I will find you. I will see you play, and I will hear about you from other players.” Of course there are exceptions, but when you’re ready you will probably be asked by a company to join its roster. Have you ever seen a Nike endorser that you hadn’t already heard of? I doubt it, because […]

January 2016 Issue