With more than 280 stores from coast to coast offering just about everything in the way of musical instruments, accessories, and audio gear, you’d think that the retail giant Guitar Center could easily rest on its laurels. “No way,” says GC director of category management for drums and percussion Glenn Noyes. “With retail outlets’ bottom lines affected by increased competition from online purchasing, innovation is the key. We at Guitar Center wanted to enhance the professional drummer’s personal shopping experience. Hence, the inauguration of a new concept in high-end buying, the Destination Drum Shop.” Initiated in July 2017 in ten major markets, Destination Drum Shops have now expanded to more than thirty cities. (See below.)

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