Showcasing the unique musical personalities of the fifteen drummers included in the project, “Creativity” is the latest addition to Aric Improta’s impressive collection of online content and the third in his Interpretation Project series.
Uninterested in merely showcasing his own abilities and the acts he plays in, Aric Improta has included a rotating cast of some of the most exciting up-and-coming drummers from around the globe in his Interpretation Project series, which includes the videos “Groove” (which was premiered on moderndrummer.com), “Chops,” and the video we talk to him about here, “Creativity.” One more installment in the series, “Intensity,” will be released in 2019, and Improta offers a host of other videos on his YouTube channel that document his own personal development, his work in the now-instrumental trio Night Verses, and punk-rock juggernaut the Fever 333, which features former members of letlive. and the Chariot along with collaborations with Travis Barker and others.
On the subject of how “Creativity” differs from the other videos in the series, Improta says, “I felt like the drummers had fewer preconceived notions of what they were supposed to do. Creativity is such a vague thing, and I think I got the most personality out of everybody.”
Directed only to submit audio and video of themselves playing eight bars at 120 BPM and to try to capture their interpretation of what “Creativity” means to them, each participant provides a glimpse into his unique musical world. Improta weaved the clips together with video editor Kevin Garcia based on what each participant had played, after which the drummer’s Night Verses bandmates Nick DePirro (guitars) and Reilly Herrera (bass) composed the accompanying music in response.
“A lot of Night Verses songs start with drums,” Improta says, “so I get to come up with ideas, and Nick and Reilly are happy to write around that kind of foundation. I don’t think a lot of drummers in bands have that. The videos are cool for me to be able to show off what Nick and Reilly can do, but also to let some of these people have someone else accompany them rather than having to fi t the needs of someone else’s idea.”
None of the drummers had specific guidelines as to what they were expected to play nor any reference to what the others had done. “I did these videos for my own personal interest,” says Improta, “but the whole point of this series is to show people that there’s no ‘right’ way to do things. All of these people are extremely talented in their own right.”
On how social media has affected his now furiously busy career, Improta says, “I didn’t use social media in a professional sense until halfway through college.
I was just playing in my bedroom with Nick and Reilly. Then I started meeting all of these people, and it was exciting for me to get to be around different playing styles and different personalities. I think that also gives you a sense of confidence, because you can go so far in one direction and you wonder whether you’ve spent enough time researching and practicing other genres. It’s inspiring when you see that people can be successful focusing on three or four things instead of trying to do everything.”
Aric Improta plays Tama drums and Meinl cymbals, and he uses Vic Firth sticks, Remo heads, and products from Spinbal, Woodland Percussion, Morfbeats, and Strymon effects pedals. Watch for upcoming videos on Aric’s YouTube channel and across his social media accounts.