A lot of people think having an endorsement means a company is endorsing you as a player, but it’s actually the opposite. The idea is that the company is increasing its exposure and brand recognition by aligning itself with you. TO READ THE FULL STORY: Subscribe NowLOG IN Read this article +get instant access TO 45 YEARSof Modern Drummer issues WITH A DIGITAL SUBSCRIPTION for just $4.99 month with no contract! Love the printed mag? Click here.