I thought I would use this month’s column to elaborate on the details of developing your product. Last month we discussed balancing artistry and commerce. We broke that down into the four parts of these vital components. First, make a great product (be a great musician). Second, make a product that will be in demand (be a versatile, current, and effective musician). Third, market your product (get out and gig, have cards, be unique, and be professional). Finally, always give them more than they expect. Those four points come together to create a great product, which is you and your playing services. There are many pieces to this. The most important aspect includes the overall level of your playing. Being a high-level player has many attributes: versatility, consistency, speed of execution, great-sounding gear, preparation, professionalism, and much more. The Benjamin Franklin quote I’ve included sums up this month’s focus perfectly. […]

November 2014 Issue