In celebration of its 40th anniversary of manufacturing at the Monroe, N.C. site, the legendary Ludwig Drum Company generously opened its doors to the public for an unprecedented two-day event: the Ludwig H.I.T.S. Fest. H.I.T.S. is an acronym for Heritage, Innovation, Tone, and Synergy, an apt description for the iconic Ludwig drums. Uli Salazar, Director of Marketing & Artist Relations, shared that “H.I.T.S.” was originally coined by the late Aaron Spears back in 2023, who described his reason for selecting Ludwig drums simply as, “because it just hits different.” Hence, “Ludwig – It Hits Different” was born. The H.I.T.S. Fest guests were given an exclusive, behind-the-scenes guided factory tour where they witnessed first-hand the passion, craftsmanship, and precision that go into the creation of each drum. The tour also featured a fascinating Ludwig history presentation by Jim Catalano, a 36-year veteran of Ludwig. Attendees were also treated to several master […]

November 2024 Issue