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Feature Stories, Lessons, Teacher's Forum

Video Tour: Building a Teaching Business with Jeff Salem


 This excerpt is taken from the complete article that appears in the April 2016 issue, which is available here.

Teacher’s Forum

Building a Teaching Business

From Breaking Ground to Finding Students

 

I’ve owned and operated my own teaching school, Jeff Salem’s Music Studio, for eleven years. Prior to that I taught percussion lessons at a local music store for twelve years. When I decided to branch out on my own, the decision was made after being on tour with a band for five months. When I returned home I wanted to start teaching again. My first thought was, “If I was just starting to learn the drums, where would I want to go for lessons”?

Location, Location, Location
My first step was to find a suitable location in an area that was close to a highway exit so that potential students wouldn’t have difficulty finding me. I also had to consider options of renting a commercial space or purchasing a larger house so that I could convert part of it into a teaching studio. My main objective was to offer a comfortable setting for students that felt like a home away from home.

I decided to purchase a larger house with my teaching business being run out of the basement, which has a separate entrance so that students don’t have to walk through my front door and living room to get to the lesson rooms. I looked for property that would allow for ample parking, and I made sure to get proper business insurance that allowed me to teach from home. There are plenty of other schools and stores offering drum lessons in my area, so I went about setting my studio apart from the competition by providing a much more comfortable environment for students and parents.

The mission statement at J.S. Music Studio is: “Teaching the art of music to all ages in an inspirational, motivating setting and style.” The purpose of this mission statement is to send out the message that I want every student who studies at my studio to enjoy his or her lessons as much as any other hobby. I want students to want to take lessons, rather than being told by their parents that they had to take lessons. To achieve that, I focused on making the studio feel as relaxed as possible, and I made sure to use state-of-the-art equipment.

Check out a video tour of Jeff’s teaching studio below.

Jeff Salem
 
For the complete article, check out the April 2016 issue, which is available here.
 

 

 


Posted in Feature Stories, Lessons, Teacher's Forum Tagged 2016\, April 2016 issue of Modern Drummer magazine, April issue, Building a Teaching Business, Jeff Salem, Video, Video Tour, drumming, drums, tour, vid

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