Latin Percussion (LP) recently hosted artist “family reunion” events in both New York and Los Angeles. LP artists were joined by staff and executives from LP’s parent company Drum Workshop, Inc. to celebrate the legacy and to toast the future of the more than fifty-year-old percussion brand.
“LP became part of the Drum Workshop family just over a year-and-a-half ago,” said LP chief product officer and Drum Workshop founder, Don Lombardi. “Since then, the DW mission statement of ‘solving problems for drummers’ has fueled the growth and development of the LP brand. Everything we do is with the artists in mind and it seemed only fitting we invite all the LP artists from across the United States to join us in an afternoon of music and celebration of the past, present, and future of the brand.”
In attendance at the “LA Traffic Jam” party hosted at Center Staging in Los Angeles on August 23 were iconic LP artists including Sheila E, Giovanni Hidalgo, Kevin Ricard, Richie Gajaté Garcia, Jimmy Branly, and Roland Gajaté Garcia, among others, as well as staff from LP’s West Coast operations including Don Lombardi, LP brand manager Derek Zimmerman, LP artist relations Jerry Zacharias, Drum Workshop president and CEO Chris Lombardi, and Drum Workshop VP marketing Scott Donnell.
LP’s “Midtown Mix” event was hosted on September 13 at the newly opened LP showroom located in Times Square. Artists in attendance included legendary LP percussionists Candido Camero, Bashiri Johnson, Giovanni Hidalgo, Carl Allen, and Gerald Heyward, as well as staff from LP’s East Coast office including LP artist relations coordinator Terry Tlatelpa-Lopez and senior marketing manager Jeff Ivester.