In this video from NAMM 2015, Elija Novarro, Promark product specialist for D’Addario & Company, shows us the company’s new point-of-purchase display and three new signature model drumsticks.
To help clarify the features and benefits between the Select Balance drumsticks, D’Addario has introduced a new interactive drumstick display that spells out the differences between the Select Balance Forward and Rebound drumsticks. The display mounts securely on a snare stand, so it has a reduced footprint in stores and is also completely portable. Be sure to look for it at your favorite retailer.
Promark introduced three new signature sticks at this year’s show. First is the Anton Fig model, which is based on the 595 Select Balance, which is similar to a traditional 5B. Next is the Bob Gatzen stick. It has a diameter of .585″ and has a unique center notch that balances the stick. Finally, there’s the Will Kennedy signature stick, which is based on the Rebound Select Balance version of the 55A.
The NAMM Show 2015, a trade-only event for the music products industry, was held January 22-25 in Anaheim, California at the Anaheim Convention Center. For information on NAMM 2015 visit the official NAMM website here. For more on Promark visit their website here. To see other videos and coverage of NAMM 2015 from Modern Drummer click here.