Industry Spotlight – DIXON Product Showcase
DIXON Product Showcase
Text and video by Miguel Monroy
We recently had the opportunity to visit Dixon Drums & Hardware for its first-ever Product Showcase. The hybrid event brought in local drummers from the St. Louis area and gave them a chance to interact with products and spend time with Dixon artists. Attendees enjoyed a drum clinic from studio/touring great Gregg Bissonette, got to hang with Seek Irony drummer Rom Gov, viewed prototype equipment, and had the chance to test various Dixon drumsets with a live band. This is the first of many events in which Dixon plans to engage the drum community at the local level throughout the U.S.
We captured the entire event on video and sat down for an interview with Dixon Brand Manager Jim Uding to learn about the company’s vision for the Product Showcase events.