Roland Showcase Makes a Big Splash in the Big Apple

Roland US hosted an East Coast VIP Showcase on September 21 to highlight the many products that were unveiled at its twenty-four hour global online music festival “The Future. Redefined.” Nearly two hundred respected musicians, engineers, leading retailers, members of the press, key influencers, and music industry/musician’s union members attended the event, which was held at S.I.R. in New York City.

Guests got up close and personal with the new Roland and BOSS products that were at “The Future. Redefined.” Los Angeles presentation on September 9 (#909day), including the Roland TD-50 flagship V-Drums kit and DJ-808 DJ Controller, the BOSS GT-1 multi-effects processor and Katana amps, and much more. The Serato and V-MODA team were also on hand, spotlighting the V-MODA headphones and performing on the DJ-808 DJ Controller.

Visitors also enjoyed good food, several impromptu jam sessions, and interacting with the Roland and BOSS product team, who offered demos, answered questions, and received guests’ product feedback. Many artists posed for photos as well. Advertisement

Special guests in attendance included Will Lee (Late Show With David Letterman, Fab Faux), Bashiri Johnson (Michael Jackson), Omar Hakim (Daft Punk, Sting, Weather Report), Carlos Alomar (David Bowie), Gerald Heyward (Beyoncé, Michael Jackson), and others.

To learn more about Roland’s newest products, visit