#PEACEROCKS On International Day of Peace
JOHN VARVATOS INVITES YOU TO JOIN RINGO AND AN ALL STARR BAND AT THIS SPECIAL PERFORMANCE IN LOS ANGELES
The John Varvatos Fall 2014 Campaign Features Ringo Starr
#PEACEROCKS Charitable Initiative Benefitting The David Lynch Foundation via the Ringo Starr Peace & Love Fund
John Varvatos and Ringo Starr continue their #PEACEROCKS initiative with an outdoor celebration and performance on the International Day of Peace, Sunday, September 21, 2014. The celebration will take place in front of the John Varvatos store located on Melrose and Robertson from 4-6pm and will include a brief performance including a song from each member of an All Starr Band featuring Edgar Winter, Steve Lukather, Richard Page and more – and closing with three songs performed by Ringo Starr.
#PEACEROCKS social media campaign using the hashtag is a call-to-action that encourages participants to share photos of themselves flashing the peace sign via Instagram, Twitter, Vine, and Facebook, tagged with the hashtag, #PEACEROCKS. For each #PEACEROCKS tagged photo, $1 will be donated to the charity through the end of 2014. Additionally, ‘Peace Shops’ will be activated at various Varvatos points of sale where 100% of proceeds from a dedicated ‘peace rocks tee’ will be sold to benefit the charity.