Aerosmith drummer Joey Kramer’s Rockin’ & Roastin’ organic coffee line will soon grace the shelves of all fifty-nine Big Y locations in Massachusetts and Connecticut.
Big Y, a family-owned and family-oriented retail food company based in Springfield, MA, is home to twenty-nine locations in Massachusetts and thirty locations in Connecticut.
“I’m absolutely amped to be Rockin’ & Roastin’ with Big Y,” says Kramer. “Creating a partnership with a grocer of this magnitude is both thrilling and humbling, and I am very grateful that we’ll be working together to bring my java to the fine people of Massachusetts and Connecticut.”
Says Big Y’s grocery category manager, Bill Eichorn, “At Big Y, we are always on the lookout for cutting-edge, top-quality brands. When we tasted Joey’s coffee, we knew it would be a chart-topper and were ready to jump on board.”
In May, Kramer announced his partnership with Comfort Foods (North Andover, MA), who now roasts, packages, and distributes his trio of small-batch brews: two dark roasts from Sumatra and Ethiopia, and one dark-medium hailing from Guatemala. Previously only available for online retail, Comfort Foods is able to meet the demand for Kramer’s rapid expansion into the retail market. Currently the coffee is available in both whole-bean and ground forms, and soon Kramer will unveil a single-serving option.
In June, Kramer announced a year-long campaign to donate a portion of his coffee sales to auto-dealership magnate Ernie Boch Jr.’s (Boch Enterprises) nonprofit organization, Music Drives Us, which supplies grants for music programs to help make positive changes for people in need throughout New England.
“Ernie has been friends with Joey for many years,” adds Frank Cimler, Kramer’s attorney and Rockin’ & Roastin’ business partner. “They’re both big fans of music and coffee, so it made a lot of sense. Rockin’ & Roastin’ will give a deliberate and meaningful contribution from each sale to Music Drives Us to benefit those throughout New England.”
Rockin’ & Roastin’ will be available in all Big Y locations in Massachusetts and Connecticut in late August or early September.