Advertising with Modern Drummer

April '19 Cover

Advertising Options

Modern Drummer magazine is the world’s #1 drum magazine, and can deliver your ad to more than 103,000 drummers and percussionists each month. We can put your message in front of more readers than all the other drum magazines combined.

With Modern Drummer print, online, e-blast, and newsletter advertising options…

Your ad gets seen. Your ad gets results!

PRINT ADVERTISING

MULTIPLE AD PLACEMENT DISCOUNTS:
• Three ads in one issue: Additional 10% discount.
• Four ads in one issue: Additional 12% discount.
• Five or more ads in one issue: Additional 15% discount.

DISCOUNTS FOR AGENCIES & DRUM SHOPS:
•Advertising Agencies: 15% commission.
•Drum shops and Studios: 15% discount off the regular rates.

TERMS:
2/10 net 30.

DEADLINES AND PRODUCTION SCHEDULE:

 

Cover Date
Ad Reservations
Materials Due
Mails to
Subscribers
Available
Online
Available in
Retail Markets
Special
Features
July 2019 Mar 20 Apr 23 May 25 May 29 Jun 4 Distributed at Chicago Drum Show
August 2019 Apr 20 May 21 Jun 27 Jun 30 Jul 2 Distributed At Summer NAMM
September 2019 May 20 Jun 25 Aug 1 Aug 3 Aug 6
October 2019 Jun 22 Jul 16 Aug 22 Aug 26 Sep 3 Back to School Buying Issue
November 2019 Jul 20 Aug 20 Sep 26 Sep 30 Oct 1
December 2019 Aug 20 Sep 17 Oct 24 Oct 29 Nov 5 Distributed at PASIC
January 2020 Sep 20 Oct 14 Nov 21 Nov 25 Dec 2 Holiday Buying Issue
February 2020 Oct 22 Nov 20 Dec 24 Dec 27 Jan 1
March 2020 Nov 20 Dec 20 Jan 28 Jan 30 Feb 5 Distributed at Winter NAMM
April 2020 Dec 20 Jan 22 Feb 25 Feb 27 Mar 5 Readers Poll Results
May 2020 Jan 20 Feb 19 Mar 25 Mar 27 Apr 2
June 2020 Feb 20 Mar 26 Apr 26 Apr 30 May 7

 


AD DIMENSIONS:

Size Width Height Final Trim
Width
Final Trim
Height
Full Page Bleed: 8.125 11″ 7.875″ 10.75″
Full Page: 7.25″ 10″
2/3 Page Bleed: 5.25″ 11″ 5″ 10.75″
2/3 Page: 4.75″ 9.75″
1/2 Page Horiz. Bleed: 8.125″ 5.5″ 7.875″ 5.25″
1/2 Page Horizontal: 7.25″ 4.75″
1/2 Page Vert. Bleed: 4″ 11″ 3.75″ 10.75″
1/2 Page Vertical: 3.25″ 9.75″
1/2 Page Island: 4.75″ 7.25″
1/3 Page Horiz. Bleed: 8.125″ 4″ 7.875″ 3.75″
1/3 Horizontal: 7.25″ 3.25″
1/3 Page Square: 4.75″ 4.75″
1/3 Page Vert. Bleed: 2.75″ 11″ 2.5″ 10.75″
1/3 Page Vertical: 2.25″ 9.75″
1/4 Page Vertical: 3.5″ 4.75″
1/6 Page Horizontal: 4.75″ 2.25″
1/6 Page Vertical: 2.25″ 4.75″
1″ Display: 2.25″ 1″
2″ Display: 2.25″ 2″
3″ Display: 2.25″ 3″

Spreads:

Size Width Height Final Trim
Width
Final Trim
Height
2 Page Spread Bleed: 16″ 11″ 15.75″ 10.75″
1-1/2 Page Spread Bleed: 12.125″ 11″ 11.625 10.75″
1-1/3 Page Spread Bleed: 10.875″ 11″ 10.375″ 10.75″
1/2 Page Horiz. Spread Bleed: 16″ 5.5″ 15.75″ 5.25″
1/2 Page Vert. Spread Bleed: 7.625″ 11″ 7.625″ 10.75″
1/2 Island Spread Bleed: 10″ 8″ 10″ 7.875″
1/3 Page Horiz. Spread Bleed: 16″ 4″ 15.75″ 3.75″
1/3 Page Square Bleed: 10″ 5.5″ 10″ 4.375″

Final trim size: 7.875″ x 10.75″
Trims: .125″ face, foot, head, gutter
Grind off: .125″ gutter
Bleeds: .125″
Live matter: keep .375″ from all edges
Binding: perfect

Ad Size Examples (shaded areas represent ads):

Modern Drummer Ad Sizes

SPECIFICATIONS:
File Format: Flattened PDF or EPS file
Resolution: 300 DPI
Color Mode: CMYK
Covert all fonts to outlines.

SUBMITTING YOUR AD:
Ads may be supplied in one of three ways:
1. Post files to Modern Drummer FTP site. Address: ftp.moderndrummer.com, username: drummer, password: ads.
2. E-mail files to: [email protected] (compress files into a ZIP file).
3. Post to a file sharing site (e.g. Dropbox, OneDrive, Google Drive, etc.).

For additional information on print advertising contact:
Bob Berenson
Advertising Director
973-239-4140 ext. 103
[email protected]


ONLINE ADVERTISING

ModernDrummer.com

ModernDrummer.comModern Drummer’s website serves the needs of the worldwide drumming community. The site expands on our print magazine and incorporates new and unique elements such as blogs, video, up-to-the-minute news, lessons, and special announcements.

We offer two advertising options on the Modern Drummer website, a Banner Bundle and a Site Take-Over. Both options allow you to choose the length of time the campaign is to run and the number of impressions you’d like to achieve weekly, monthly, or over the life of the advertising campaign.

BANNER BUNDLE

A Banner Bundle consists of three banner sizes.

RATE:
$8.25 per thousand impressions.

SPECIFICATIONS:

Banner Sizes:
728×90
300×600
300×250

File Formats: JPG, GIF, PNG, or SWF (RGB Colorspace)
Resolution: 72 DPI
Color Mode: RGB
Max File Size: 150KB
Animation:
GIF files must be 5 fps or slower and no longer than 30 seconds in length.
SWF files must be 20 fps or slower and no longer than 30 seconds in length.
Please supply a URL to link to your banners.

SITE TAKE-OVER

A Site-Takeover, also known as a “Skin,” consists of banners that will run on the right- and left-hand margins of the main content area of the Modern Drummer website.

RATE:
$12.00 per thousand impressions.

SPECIFICATIONS:

The right and left banners should include a blank area in the middle of your design, which is where the body of Modern Drummer’s website will appear. Your banners will appear outside this area. We recommend each right-and left-side banner be 400×1200 for the best viewing experience. The blank center area is 1185 pixels wide. The total image dimensions should be 1985×1200. When users scroll down the page, your banner will be repeated on the vertical axis.

To compensate for smaller devices that do not show the take-over, we have created an “Alternate Mobile Banner” that appears on devices such as mobile phones, tablets, and laptop devices. To utilize this option, at no additional charge, please supply an additional banner image with the dimensions of 1300×350. This will ensure that your banner is visible on as many devices as possible.

Banner Sizes and Dimensions:
Total Image Area: 1985×1200
Right-hand Banner: 400×1200
Left-hand Banner: 400×1200
Alternative Mobile Banner: 1300×350

File Format: JPG, GIF, or PNG
Maximum Image Size: 150KB
Please supply a URL to link to your banners.

DEADLINES & PRODUCTION SCHEDULE:
Advertising on the site can begin upon receipt of your creative and you can change the messaging and creative any time during the course of your campaign.

SUBMITTING YOUR BANNERS:
E-mail your files to [email protected] (compress files into a ZIP file).
Include the URLs (links) the banners are to go to in the body of the email.

ANALYTICS:
Your banner’s total impressions and click-through rate will be provided each month. Analytics compiled from Revive Adserver.

For additional information about online advertising contact:
Bob Berenson
Advertising Director
973-239-4140 ext. 103
[email protected]

 


 

E-NEWSLETTER ADVERTISING

THE WIRE (E-mail Newsletter)

 

The Wire from Modern DrummerA monthly email newsletter, the Modern Drummer Wire delivers unique editorial content and your advertising message to a highly receptive audience of drummers and percussionists. (example here)

BANNER SIZES & RATES:
600×130 Banner: $200
500×200 Banner: $150
200×500 Banner: $150
200×200 Banner: $90
Advertorial Banner (200×200 image/525 Characters of text): $125

DEADLINES & PRODUCTION SCHEDULE:

Edition Ad Reservations
Materials Due
Transmission
April 2019 April 5 Apr 12 Apr 20
May 2019 May 3 May 10 May 18
June 2019 Jun 7 Jun 14 Jun 22
July 2019 Jul 5 Jul 12 Jul 20
August 2019 Aug 2 Aug 9 Aug 17
September 2019 Sep 6 Sep 13 Sep 21
October 2019 Oct 4 Oct 11 Oct 19
November 2019 Nov 1 Nov 8 Nov 16
December 2019 Dec 6 Dec 13 Dec 21
January 2020 Jan 3 Jan 10 Jan 18
February 2020 Jan 31 Feb 7 Feb 15
March 2020 Mar 6 Mar 13 Mar 21

 

SPECIFICATIONS:
File Formats: JPG, PNG, or GIF
Color Mode: RGB Colorspace
Resolution: 72 DPI
Max File Size: 66KB
Animation: GIFs Limited to 60KB

SUBMITTING YOUR BANNER:
E-mail your files to [email protected] (compress files into a ZIP file).
Include the URLs (links) the banners are to go to in the body of the email.

ANALYTICS:
Impressions and click-through rate provided each month.
Analytics compiled from Constant Contact/MailChimp.

 

For additional information about advertising in The Wire contact:
Bob Berenson
Advertising Director
973-239-4140 ext. 103
[email protected]

 


E-BLAST ADVERTISING

We can send your message to subscribers who have opted in to receive email messages from Modern Drummer and our advertisers. Provide us with an HTML file and a “Subject line,” and specify what day and time you’d like your message to go out. We send you a test version for approval and then transmit your message on the day and time of your choosing.

Modern Drummer E-Blast

RATE:
$550 per E-Blast.

DEADLINES & PRODUCTION SCHEDULE:
Creative must be received 2 business days prior to transmission date.

SPECIFICATIONS:
File Format: HTML5. All CSS must be inline for best cross-browser support.
Images: PNG (preferred file format), JPG, or GIF.
File Size: 5 MB or smaller for each image.
Resolution: 72 DPI
Color Mode: RGB Colorspace
Max Width: 640 pixels
Max Height: There’s no height limit. It is a best practice that the most important text be shown “above-the-fold” (within the preview pane of a typical email client). A preview pane will usually be between 300 and 500 pixels high. Be sure to optimize that space to feature as much content, promotion, and teaser as possible to encourage users to scroll further.
Subject Line: It’s suggested your subject line should have no more than 5-8 words or 40 characters. Most email providers will truncate, or cut off, subject lines with greater than 60 characters.

SUBMITTING YOUR E-BLAST:
E-mail your assets to [email protected] (compress files into a ZIP file).
Include the Subject line of the E-Blast in the body of the email.

ANALYTICS:
Your E-Blast’s total impressions and click-through rate will be provided each month. Analytics are compiled from Constant Contact/MailChimp.

For additional information on scheduling an E-Blast contact:
Bob Berenson
Advertising Director
973-239-4140 ext. 103
[email protected]

 


SOCIAL MEDIA ADVERTISING

Anyone can place an ad on Facebook and Instagram. Only Modern Drummer can do it as the leading authority on drum gear for the past forty years.

We are excited to offer opportunities to promote your brand and products directly through our social media outlets to a target audience of your choice.

Q: What is a target audience?

A: Social media platforms allow us to create a custom target audience to fit your needs. We can use the information that people put in their profile to fine tune who will come in contact with your ad. For example, if you sell drumsets, we can select people that like Facebook pages for other drumset manufacturers, popular artists, and more. Furthermore, we can include our own social media followers, upload contact lists, and use a wide array of targeting options to select the people that are just right for you. Best of all, the results of your ad are completely transparent, quantifiable, and can be used to fine-tune future target audiences.

 

Modern Drummer and InstagramQ: What are my targeting options?

A: We can deliver your message based on a number of criteria, including:

  • Device Type (desktop, mobile, and tablet)
  • Location (country, state/province, city and zip code)
  • Demographics (age, gender, education, work, etc.)
  • Interests (hobbies, FB pages they like, apps they use, etc.)
  • Custom Audiences (your contact list, visitors to your website, etc.)

 

Q: How many people will my ad reach?

A: Your ad reach will be determined after selecting your target audience and daily budget. However, you will know the estimated daily reach for your ad prior to launching the campaign.

FACEBOOK & INSTAGRAM ADVERTISING

You provide a finished video or image featuring your company, product, or message. We then generate a paid advertising campaign directly through any combination of our social media platforms: Facebook, Instagram, and Twitter.

You decide which social media platforms to use, a daily budget, how long the ad will run, and which target audience you’d like to reach. Ad reach varies based on targeting options and will be determined before running the ad(s).

RATES

You can set your social media ad budget to as little or as much as you want! The more you spend, the more of the target audience that your message will reach. We recommend a minimum of $25/day but can accommodate any budget that suits your needs.

CAMPAIGN DURATION

We have found great success in ten-day social media campaigns, as this allows us to cover two full weekends and one full week. We have also helped advertisers to establish many other types of campaign objectives, such as weekend promos, long-term brand awareness campaigns, holiday promotions and much more!

SPECIFICATIONS:

FACEBOOK

  • Video
    • File Format: MOV or MP4
    • Resolution: 720p or higher
    • Text: 90 characters
    • Caption: 25 characters recommended (2,200 max)
    • Aspect Ratio: 16:9 (recommended)
    • Thumbnail Image Ratio: Should match the video aspect ratio. The image must not have more than 20% text
    • File Size: 4GB max
    • Frame Rate: 30fps max
    • Max Length: 60 minutes (2.3 GB)
  • Image
    • File Format: JPG, PNG, or GIF
    • Recommended Image Size: 1,200 x 628 pixels
    • Text: 90 characters
    • Headline: 25 characters
    • The image may not contain more than 20% text

INSTAGRAM

  • Video
    • File Format: MOV or MP4
    • Resolution: 720p or higher
    • Aspect ratio: 16:9
    • Length: 60 seconds max (2.3GB)
    • File Size: 30MB
    • Frame Rate: 30fps
    • Caption: 125 characters
  • Image
    • File Format: JPG or PNG
    • Image size: 1080 x 1080 pixels
    • Aspect Ratio: 1:1
    • File Size: 30MB
    • Caption: 125 characters

SUBMITTING YOUR AD:
Ads may be supplied in one of two ways:
1. E-mail files to [email protected] (compress files into a ZIP file).
2. Post to a file sharing site (e.g. Dropbox, OneDrive, Google Drive, etc.).

For additional information about social media advertising contact:
Kevin Kearns
973-239-4140 ext. 111
[email protected]


PODCAST ADVERTISING

We are now offering sponsorship opportunities for our Mike and Mike Podcast. This podcast has grown exponentially in listenership and has achieved more than 1,000,000 downloads since its inception, with each episode averaging over 7,000 downloads per week.

The Modern Drummer Podcast With Mike and Mike is a show that explores the topics that drummers love the most. Listeners get to sit in during weekly conversations between Modern Drummer managing editor, Mike Dawson, and MikesLessons.com founder and MD columnist, Mike Johnston, as they geek out on drumming technique, practice methods, and favorite exercises and offer insight on the latest gear and industry happenings. Listeners often base buying decisions on the products Mike and Mike recommend.

RATE:
$225 per episode.

SPECIFICATIONS:

Sponsorship of the podcast includes two (2) placements in the show:

1. Pre-roll announcement up to fifteen seconds long: “The Modern Drummer Podcast with Mike and Mike is brought to you by Example Drum Manufacturer, specializing in hand-crafted drums since 1983.”

2. A conversation at show mid-point: Both hosts will discuss up to three bullet points that you provide in a natural and organic way that fits with the relaxed vibe of the show. You can have them discuss any topic related to your product or service.

SUBMITTING YOUR MESSAGE:

E-mail talking points and product information to [email protected]

 

For additional information about podcast advertising contact:
Bob Berenson
Advertising Director
973-239-4140 ext. 103
[email protected]