Advertising with Modern Drummer – 2020

Advertising Options

Modern Drummer magazine is the world’s #1 drum magazine and can deliver your ad to more than 104,000 drummers and percussionists each month. We can put your message in front of more readers than all the other drum magazines combined.

With Modern Drummer print, online, e-blast, social media, and podcast advertising programs your ad gets seen and gets results!

Ad Size/Frequency 1x 3x 6x 9x 12x
Full Page: 5,865 5,755 5,630 5,540 5,420
2/3 Page: 4,635 4,580 4,525 4,370 4,250
1/2 Page: 3,770 3,725 3,655 3,525 3,375
1/3 Page: 2,855 2,765 2,685 2,605 2,520
1/4 Page: 2,230 2,170 2,110 2,030 1,970
2 Page Spread 10,245 9,970 9,735 9,465 9,100
1-1/2 Page Spread: 8,535 8,400 8,225 8,030 7,800
1-1/3 Page Spread 7,560 7,365 7,170 6,995 6,795
1/2 Page Spread 6,170 6,045 5,895 5,820 5,720
1/3 Horizontal Spread: 5,155 4,980 4,790 4,635 4,485


Ad Size/Frequency 1x 3x 6x 9x 12x
Inside Front: 7,080 6,950 6,795 6,650 6,515
Inside Back: 6,995 6,530 6,230 6,125 6,010
Outside Back: 7,660 7,515 7,380 7,220 7,080

Showcase (Special Advertising Section)

Ad Size
1/6 Page: 500
Column Inch: 2.25″ x 2″: 320
Column Inch: 2.25″ x 1″: 160


• Three ads in one issue: Additional 10% discount.
• Four ads in one issue: Additional 12% discount.
• Five or more ads in one issue: Additional 15% discount.

•Advertising Agencies: 15% commission.
•Drum shops and Studios: 15% discount off the regular rates.

2/10 net 30.


Cover Date
Ad Reservations
Materials Due
Mails to
Available in
Retail Markets
September 2020 May 20 Jun 19 Jul 27 Jul 31 Aug 4 Back to School Buying Issue
October 2020 Jun 22 Jul 17 Aug 24 Aug 28 Sep 1  
November 2020 Jul 20 Aug 21 Sep 28 Sep 30 Oct 6  
December 2020 Aug 20 Sep 18 Oct 26 Oct 30 Nov 3 Distributed at 2020 PASIC
January 2021 Sep 20 Oct 16 Nov 23 Nov 30 Dec 1 Holiday Buying Issue
February 2021 Oct 20 Nov 13 Dec 24 Dec 31 Jan 7  
March 2021 Nov 20 Dec 16 Jan 27 Feb 1 Feb 4 Distributed at 2021 Winter NAMM
April 2021 Dec 21 Jan 15 Feb 24 Mar 1 Mar 3 Readers Poll Results
May 2021 Jan 20 Feb 19 Mar 30 Mar 31 Apr 7  
June 2021 Feb 22 Mar 19 Apr 27 Apr 30 May 5  
July 2021 Mar 22 Apr 16 May 24 May 28 Jun 2 Distributed at 2021 Chicago Drum Show
August 2021 Apr 20 May 21 Jun 29 Jun 30 Jul 7  


Size Width Height Final Trim
Final Trim
Full Page Bleed: 8.125 11″ 7.875″ 10.75″
Full Page: 7.25″ 10″
2/3 Page Bleed: 5.25″ 11″ 5″ 10.75″
2/3 Page: 4.75″ 9.75″
1/2 Page Horiz. Bleed: 8.125″ 5.5″ 7.875″ 5.25″
1/2 Page Horizontal: 7.25″ 4.75″
1/2 Page Vert. Bleed: 4″ 11″ 3.75″ 10.75″
1/2 Page Vertical: 3.25″ 9.75″
1/2 Page Island: 4.75″ 7.25″
1/3 Page Horiz. Bleed: 8.125″ 4″ 7.875″ 3.75″
1/3 Horizontal: 7.25″ 3.25″
1/3 Page Square: 4.75″ 4.75″
1/3 Page Vert. Bleed: 2.75″ 11″ 2.5″ 10.75″
1/3 Page Vertical: 2.25″ 9.75″
1/4 Page Vertical: 3.5″ 4.75″
1/6 Page Horizontal: 4.75″ 2.25″
1/6 Page Vertical: 2.25″ 4.75″
1″ Display: 2.25″ 1″
2″ Display: 2.25″ 2″
3″ Display: 2.25″ 3″


Size Width Height Final Trim
Final Trim
2 Page Spread Bleed: 16″ 11″ 15.75″ 10.75″
1-1/2 Page Spread Bleed: 12.125″ 11″ 11.625 10.75″
1-1/3 Page Spread Bleed: 10.875″ 11″ 10.375″ 10.75″
1/2 Page Horiz. Spread Bleed: 16″ 5.5″ 15.75″ 5.25″
1/2 Page Vert. Spread Bleed: 7.625″ 11″ 7.625″ 10.75″
1/2 Island Spread Bleed: 10″ 8″ 10″ 7.875″
1/3 Page Horiz. Spread Bleed: 16″ 4″ 15.75″ 3.75″
1/3 Page Square Bleed: 10″ 5.5″ 10″ 4.375″

Ad Size Examples (shaded areas represent ads):

Modern Drummer Ad Sizes

Magazine final trim size: 7.875″ x 10.75″
For ads that bleed keep live matter in .375″ from final trim dimensions.
Binding: Perfect bound.
File Format: Flattened PDF or EPS file.
Resolution: 300 DPI
Color Mode: CMYK
Covert all fonts to outlines.

Ads may be supplied in one of two ways:
1. E-mail files to [email protected] (compress files into a ZIP file).
2. Post to a file sharing site (e.g. Dropbox, OneDrive, Google Drive, etc.).

For additional information on print advertising contact:
Bob Berenson
Advertising Director
973-239-4140 ext. 103
[email protected]



ModernDrummer.comModern Drummer’s website serves the needs of the worldwide drumming community. The site expands on our print magazine and incorporates new and unique elements such as blogs, video, up-to-the-minute news, lessons, and special announcements.

We offer two advertising options on the Modern Drummer website, a Banner Bundle, and a Site Take-Over. Both options allow you to choose the length of time the campaign is to run and the number of impressions you’d like to achieve weekly, monthly, or over the life of the advertising campaign.


A Banner Bundle consists of three banner sizes.

$8.25 per thousand impressions.


Banner Sizes:

File Formats: JPG, GIF, PNG, or SWF (RGB Colorspace)
Resolution: 72 DPI
Color Mode: RGB
Max File Size: 150KB
GIF files must be 5 fps or slower and no longer than 30 seconds in length.
SWF files must be 20 fps or slower and no longer than 30 seconds in length.
Please supply a URL to link to your banners.


A Site-Takeover, also known as a “Skin,” consists of banners that will run on the right- and left-hand margins of the main content area of the Modern Drummer website.

$12.00 per thousand impressions.


The right and left banners should include a blank area in the middle of your design, which is where the body of Modern Drummer’s website will appear. Your banners will appear outside this area. We recommend each right-and left-side banner be 400×1200 for the best viewing experience. The blank center area is 1185 pixels wide. The total image dimensions should be 1985×1200. When users scroll down the page, your banner will be repeated on the vertical axis.

To compensate for smaller devices that do not show the take-over, we have created an “Alternate Mobile Banner” that appears on devices such as mobile phones, tablets, and laptop devices. To utilize this option, at no additional charge, please supply an additional banner image with the dimensions of 1300×350. This will ensure that your banner is visible on as many devices as possible.

Banner Sizes and Dimensions:
Total Image Area: 1985×1200
Right-hand Banner: 400×1200
Left-hand Banner: 400×1200
Alternative Mobile Banner: 1300×350

File Format: JPG, GIF, or PNG
Maximum Image Size: 150KB
Please supply a URL to link to your banners.

Advertising on the site can begin upon receipt of your creative and you can change the messaging and creative any time during the course of your campaign.

E-mail your files to [email protected] (compress files into a ZIP file).
Include the URLs (links) the banners are to go to in the body of the email.

Your banner’s total impressions and click-through rate will be provided each month. Analytics compiled from Revive Adserver.

For additional information about online advertising contact:
Bob Berenson
Advertising Director
973-239-4140 ext. 103
[email protected]


We can send your message to subscribers who have opted in to receive email messages from Modern Drummer and our advertisers. Provide us with an HTML file and a “Subject line,” and specify what day and time you’d like your message to go out. We send you a test version for approval and then transmit your message on the day and time of your choosing.

Modern Drummer E-BlastRATE:
$550 per E-Blast.

Creative must be received 2 business days prior to the transmission date.

File Format: HTML5. All CSS must be inline for best cross-browser support.
Images: PNG (preferred file format), JPG, or GIF.
File Size: 5 MB or smaller for each image.
Resolution: 72 DPI
Color Mode: RGB Colorspace
Max Width: 640 pixels
Max Height: There’s no height limit. It is a best practice that the most important text be shown “above-the-fold” (within the preview pane of a typical email client). A preview pane will usually be between 300 and 500 pixels high. Be sure to optimize that space to feature as much content, promotion, and teaser as possible to encourage users to scroll further.
Subject Line: It’s suggested your subject line should have no more than 5-8 words or 40 characters. Most email providers will truncate, or cut off, subject lines with greater than 60 characters.

E-mail your assets to [email protected] (compress files into a ZIP file).
Include the Subject line of the E-Blast in the body of the email.

Your E-Blast’s total impressions and click-through rate will be provided each month. Analytics are compiled from Constant Contact.

For additional information on scheduling an E-Blast contact:
Bob Berenson
Advertising Director
973-239-4140 ext. 103
[email protected]


Anyone can place an ad on Facebook and Instagram. Only Modern Drummer can do it as the leading authority on drum gear for the past forty years.

We are excited to offer opportunities to promote your brand and products directly through our social media outlets to a target audience of your choice.

Q: What is a target audience?

A: Social media platforms allow us to create a custom target audience to fit your needs. We can use the information that people put in their profile to fine tune who will come in contact with your ad. For example, if you sell drumsets, we can select people that like Facebook pages for other drumset manufacturers, popular artists, and more. Furthermore, we can include our own social media followers, upload contact lists, and use a wide array of targeting options to select the people that are just right for you. Best of all, the results of your ad are completely transparent, quantifiable, and can be used to fine-tune future target audiences.

Modern Drummer and InstagramQ: What are my targeting options?

A: We can deliver your message based on a number of criteria, including:

  • Device Type (desktop, mobile, and tablet)
  • Location (country, state/province, city and zip code)
  • Demographics (age, gender, education, work, etc.)
  • Interests (hobbies, FB pages they like, apps they use, etc.)
  • Custom Audiences (your contact list, visitors to your website, etc.)

Q: How many people will my ad reach?

A: Your ad reach will be determined after selecting your target audience and daily budget. However, you will know the estimated daily reach for your ad prior to launching the campaign.


You provide a finished video or image featuring your company, product, or message. We then generate a paid advertising campaign directly through any combination of our social media platforms: Facebook and Instagram.

You decide which social media platforms to use, a daily budget, how long the ad will run, and which target audience you’d like to reach. Ad reach varies based on targeting options and will be determined before running the ad(s).


You set your social media ad budget! The more you spend, the more of the target audience that your message will reach. We recommend a minimum of $25/day but can accommodate any budget that suits your needs.


We have found great success in ten-day social media campaigns, as this allows us to cover two full weekends and one full week. We have also helped advertisers to establish many other types of campaign objectives, such as weekend promos, long-term brand awareness campaigns, holiday promotions and much more!



  • Video
    • File Format: MOV or MP4
    • Resolution: 720p or higher
    • Text: 90 characters
    • Caption: 25 characters recommended (2,200 max)
    • Aspect Ratio: 16:9 (recommended)
    • Thumbnail Image Ratio: Should match the video aspect ratio. The image must not have more than 20% text
    • File Size: 4GB max
    • Frame Rate: 30fps max
    • Max Length: 60 minutes (2.3 GB)
  • Image
    • File Format: JPG, PNG, or GIF
    • Recommended Image Size: 1,200 x 628 pixels
    • Text: 90 characters
    • Headline: 25 characters
    • The image may not contain more than 20% text


  • Video
    • File Format: MOV or MP4
    • Resolution: 720p or higher
    • Aspect ratio: 16:9
    • Length: 60 seconds max (2.3GB)
    • File Size: 30MB
    • Frame Rate: 30fps
    • Caption: 125 characters
  • Image
    • File Format: JPG or PNG
    • Image size: 1080 x 1080 pixels
    • Aspect Ratio: 1:1
    • File Size: 30MB
    • Caption: 125 characters

Ads may be supplied in one of two ways:
1. E-mail files to [email protected] (compress files into a ZIP file).
2. Post to a file sharing site (e.g. Dropbox, OneDrive, Google Drive, etc.).

For additional information about social media advertising contact:
Kevin Kearns
973-239-4140 ext. 111
[email protected]



We are now offering sponsorship opportunities for our Mike and Mike Podcast. This podcast has grown exponentially in listenership and has achieved more than 1,000,000 downloads since its inception, with each episode averaging over 7,000 downloads per week.

The Modern Drummer Podcast With Mike and Mike is a show that explores the topics that drummers love the most. Listeners get to sit in during weekly conversations between Modern Drummer managing editor, Mike Dawson, and founder and MD columnist, Mike Johnston, as they geek out on drumming technique, practice methods, and favorite exercises and offer insight on the latest gear and industry happenings. Listeners often base buying decisions on the products Mike and Mike recommend.

$350 per episode.


Sponsorship of the podcast includes two (2) placements in the show:

1. Pre-roll announcement up to fifteen seconds long: “The Modern Drummer Podcast with Mike and Mike is brought to you by Example Drum Manufacturer, specializing in hand-crafted drums since 1983.”

2. A conversation at show mid-point: Both hosts will discuss up to three bullet points that you provide in a natural and organic way that fits with the relaxed vibe of the show. You can have them discuss any topic related to your product or service.


E-mail talking points and product information to [email protected]

For additional information about podcast advertising contact:
Bob Berenson
Advertising Director
973-239-4140 ext. 103
[email protected]