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Guitar Center Revolutionizes The Holiday Wish ListOne-Of-A-Kind Poster Creator That Combines Music, Art, And Passion
Patterned After
Classic Music Imagery and Designed by a Select Group of Renowned Music
Poster Artists, Personalized Wish Lists Showcase Musicians' Must-haves
in Style
Guitar Center recently announced the unveiling of its innovative online "Wish List Poster Creator" (www.guitarcenter.com/wishlist).
The brand new application advances the art of the online wish list by
allowing musicians to share what they truly want this holiday season
and share their passion by creating and presenting their holiday
must-haves in the style of an iconic music poster. Guitar Center has
commissioned some of today's hottest poster artists to design the
interactive posters as a homage to a wide variety of genres, including
indie, 60s, garage, new wave, propaganda, rockabilly, punk,
psychedelic, metal, and hatch.
Creating and sharing a Wish List Poster is engaging and simple.
Musicians simply log on to www.guitarcenter.com/wishlist, choose an
overall design, drag and drop items from Guitar Center's vast selection
of merchandise onto their poster, and, if desired, add a personal
message and upload their own photograph. The finished poster can then
be taken "on tour" by uploading to Facebook, twitter, and MySpace or
emailed directly to friends and family, who can then make their
guaranteed-to-please purchases. Musicians that create a wish list will
also be sent a coupon worth ten percent off a single item at Guitar
Center.
In launching this application, authenticity was key. To that end,
Guitar Center hand-selected the following artists based on their
creative vision and their history of successful poster designs: Gregg
Gordon (www.gigart.com), who has designed posters for Ween, Yeah Yeah Yeahs and Umphrey's Mcgee; Henry Owings (www.chunkletgraphiccontrol.com), who has worked with The Fiery Furnaces, Ted Leo and the Pharmacists and Mogwai; and Andrew McCraken (www.doublenaut.com), who has collaborated with Broken Social Scene, Jay Reatard, and Modest Mouse.
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