Linkin Park and Hard Rock International announced the launch of limited-edition Linkin Park t-shirts benefiting Music for Relief and its Power the World initiative. The exclusive line, a partnership between the Grammy Award–winning band and the world-renowned entertainment and lifestyle brand, features artwork by Linkin Park member Mike Shinoda.
A portion of the retail price from sales of these t-shirts will benefit Music for Relief, a non-profit organization founded by Linkin Park, and its Power the World campaign. Linkin Park and Music for Relief launched Power the World to raise awareness about what it means to live without energy access and to highlight innovative clean energy solutions.
“The most exciting part of our partnership with Hard Rock is that it helps people,” says Mike Shinoda. “There are people in the world who cook dinner over fires and people who have to perform emergency surgery at night via candlelight. The proceeds of this shirt will buy clean-energy cook stoves for families who only have access to dirty cooking materials, which are bad for the environment and bad for their health. It will buy solar suitcases to power things like hospital lights and medical devices in remote areas of the world without energy access. By dedicating funds to Music for Relief, this Hard Rock t-shirt project promotes sustainable energy awareness and helps people who need it.”
Hard Rock’s Linkin Park Signature Series Edition 31 t-shirts are available online at www.hardrock.com and at Hard Rock Café hotel and Casino locations worldwide.
“Since the inception of Hard Rock’s Signature Series lineup in 1990, it has been our honor to support deserving charitable organizations worldwide with the help of influential artists like Linkin Park,” says Hard Rock International senior director of marketing, Alex Merchan. “We are deeply moved by Linkin Park’s efforts to raise awareness and relief for those in need through Music for Relief and the Power the World campaign. These initiatives align seamlessly with Hard Rock International’s mantras, “Save the Planet” and “Love All, Serve All,” and signify the start of a meaningful and enduring philanthropic relationship.”